Mr. PAUL JOHNSON REUBEN (Hostage): Hello, my name is Paul Johnson Reuben.

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Mr. Horvath: We realized that fans around the world weren't seeing us as a plush-toy company but as a brand like Paul Frank or Hello Kitty.

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"We had to be here to say hello to the new Papa, " she told the BBC, as John-Paul grinned.

BBC: Electric atmosphere as new Pope unveiled