Quite an improvement from a 1996 lineup dominated by eminently forgettable titles like Hellbender and Deadly Tide.
FORBES: Bill's sandbox
"Our menu items are pretty low in price, and we just felt like we were being killed with credit-card charges, " says Melissa Borowitz, co-owner of Hellbender Burritos in Davis, W.Va.
WSJ: Merchants Shred Costs of Payments by Plastic
About 70% of Hellbender's customers pay with plastic.
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