Last year the ultimate cool kid, Hef, showed up at the party and he obeyed those rules.

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More than 100 women have promised to join the 'Eff Off, Hef' protest at the launch of the club.

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Hef may have filed a gift tax return reporting the bauble, and any gift tax would be his responsibility.

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The pair were two of Hef's many girlfriends for a bit and starred as two of his three main live-in squeezes during the E!

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Hef and Crystal got what they needed out of each other: publicity.

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Wilkinson said Madison's negative portrayal of Hef in her new book, "Down the Rabbit Hole: Curious Adventures and Cautionary Tales of a Former Playboy Bunny, " is based on her jealousy over him not marrying her.

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Did you really think Hef was going to marry at this late stage of the game and risk some of his fortune and empire being handed down to a woman he hardly knows?

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"Hef pitched a great game, " Recker said.

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Hef wants Playboy Enterprises all to himself.

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Maybe Hef had priorities other than equity.

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"Holly, you can tell, had this ulterior motive every minute being at the Mansion, and that motive was -- it was clear as day -- she wanted Hef's kids, she wanted a piece of Playboy and she wanted to marry Hef for, obviously, his will, " Wilkinson told People magazine.

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