• As a result, too many Chardonnay producers have decided that, as long as the bottle is just as heavy and the label is just as nice, they can take advantage of those customers by shirking on quality.

    WSJ: WSJ Tastings: Gaiter and Brecher Say Expensive American Chardonnay Disappoints

  • Full disclosure, the wines were not tasted blind, so guests were indeed influenced by the weight of the bottle and the hauteur of the label we all know that heavy bottles and fancy labels tend to make us think the wine is expensive.

    FORBES: The Winners In A People's Tasting Of Cabernet Sauvignon

  • Gold thinks most people simply don't think of RadioShack as a true heavy-duty consumer electronics retailer any more, especially when so many private-label items makes it tougher for customers to know exactly what they're getting, compared with buying a Sony or Toshiba .

    FORBES: Magazine Article

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