How much heat the client wanted was simply a function of how much money they wanted to spend, so turn it up.

FORBES: To Generate Heat, Advertising Must Light Fires

Since ancient Egypt, if not long before, hats have served the practical (protection against heat and cold) and the symbolic (religious function, military rank, social status).

FORBES

Then she set about designing a new model that could function as a hydroponic support system for the roses, able to withstand everything from wilting heat to high winds.

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