They could have taken to heart their customers dissatisfaction with their DRM system.
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However, we also expect firms to have customers at the heart of their business model.
The small business might be the backbone of the community but the customers are the heart that keeps it vibrant.
There is no shortage of potential customers: The American Heart Association estimates that 65% of the population is overweight.
Crawford Gillies, chairman of the remuneration committee, who is also chairman of Scottish Enterprise, said the company had made progress towards its other goals, which included putting customers "at the heart of everything it does".
At its heart is a change in relations between customers and businesses, so that each customer is treated differently.
For after all, If an architect is going to make a mark, well then make an impactful mark on the heart, the soul and the mind of your customers.
One of my customers once told me something that breaks my heart.
He posits that the heart of good strategy is finding unique ways to serve your customers, everywhere along the value chain.
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When customers can see past the rhetoric and into the heart of a company's actions, they come to expect something there with which they can connect, something they can trust: consistency, responsibility to others, dedication to values larger than the bottom line and actions that unambiguously demonstrate that commitment.
At a mini market in the heart of Los Angeles' Chinatown, employees broke the steady stream of customers into two lines: One for Powerball ticket buyers and one for everybody else.
At the heart of the brouhaha in the making is a new tiered pricing structure that breaks customers down into Standard, Pro, and Carrier groups.
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"Supporting customers with expertise and local knowledge built up over the years will remain at the very heart of our business, " he said.
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