The tobacco industry faces continuous industry volume decline in the U.S. due to growing health consciousness about the extreme health risks of tobacco consumption and the high excise taxation on tobacco products.

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But it is unlikely that health-consciousness or even a sense of balance will become a preoccupation of the proprietors anytime soon.

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Now that we are seeing some decidedly positive results, I am reminded of the GOP criticism that was leveled at the health care reform effort back when the issue was on the front burner of the national consciousness.

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