Headrick said that JetBlue times Twitter updates to coincide with releases to the media.

CNN: Get results by social networking with airlines

The main goal for JetBlue is to "humanize the brand, " Headrick said.

CNN: Get results by social networking with airlines

Headrick said JetBlue was studying how to use Facebook.

CNN: Get results by social networking with airlines

Gary Headrick, founder of the group San Clemente Green, said that such public pressure was needed in order to guard against a nuclear crisis along the lines of what happened last year at Japan's Fukushima Daiichi plant.

CNN: SHARE THIS