It was hailed by some headline writers as "the last toy your child will ever need".
But there's always room for Punorama, the punning contest for amateurs who admire the headline writers' art.
So the Wales office continues to toil away in Gwydyr House and its Cardiff office, largely untroubled by the headline writers.
The Shockers of Wichita State, a lively gift to the National Association of Easy Headline Writers, are in their first Final Four since 1965.
Then in 2002 Brambles confessed that CHEP had lost 14 million pallets in Europe and 3 million in the U.S. The news delighted headline writers ("The Unpalatable Truth, " noted the U.K.'s Guardian), but the stock nose-dived.
There is much that still needs reforming in FIFA. But in Africa, Asia and the Middle East he'll be rightly feted for seriously taking the game to the world, no matter what the headline writers think.
The victories of independent candidates in the mayoral contests in Hartlepool and Middlesborough also caught the eyes of the headline writers, not least because the winner in Hartlepool campaigned as his town's football mascot, a monkey.
ECONOMIST: Local election results: A plague on all your houses | The
For this was to become "Super Saturday", according to headline-writers at the Sunday Mirror.
For every article they publish, its writers come up with 25 headline options.
FORBES: These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click
We had to do a double take when we read this headline from Reuters, but sure enough, it's not April1st yet and its writers don't seem to be joking: the location of the lost city of Atlantis has finally been discovered.
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