Heading into the event, options volume was skewed toward the call side on Tuesday.

FORBES: Qualcomm Earnings: Using Collars as Portfolio Protection

Based on my discussions with European carriers, I believe we are heading to double-digit handset volume declines in Europe in 3Q12.

FORBES: Silent Spring - What the Handset Warning Cluster Means

Options activity was brisk on Friday, but elevated volume is typically par for the course heading into an extended holiday weekend.

FORBES: Greek Bailout Lifts Futures; Wal-Mart, Home Depot, and Kraft in Focus

With production heading for 1m cars a year, it is already a volume producer rather than a specialist luxury car maker.

ECONOMIST: A new kind of car company

Calls are extremely popular heading into the event, with 144, 262 of these typically bullish bets changing hands on Thursday, compared to volume of just 32, 471 put contracts.

FORBES: Expectations High for Alcoa Earnings; Time to Straddle?