The days of 60% margins on high-end storage systems may be gone, but Darren Thomas, a former head of storage at Compaq and now chief executive of Zambeel, a start-up, says that storage remains the most durable part of the technology industry.
Bruce Walker, head of Centrica Storage (which runs Rough), worries that a government-run reserve would be seen by the private sector as a safety net, reducing its incentive to build commercial storage.
It was really almost an afterthought, says Peter van Cuylenburg, head of Quantums specialty storage products group.
"Show me the product--it's not a technology model, it's a selling model, " says David Donetelli, HP's head of servers, networking and storage, and until 2009 Tucci's heir apparent at EMC.
It has 42 cubic inches of leg room in the front, 40 cubic inches of head room, and 51 cubic feet of storage in the back with the seats down.
David Hitz, cofounder and head of engineering at NetApp, agrees that low-end storage technologies will move up the performance ladder, just as PC technologies did.
In May 2001 Steven Fink, the head of Ellison's Lawrence Investments, called up Workman, a former IBM storage executive.
But the car has head-turning good looks, decent practicality thanks to its large hatch, and storage space where there is a microscopic back seat in other markets.
But Richard Smith, head of energy strategy for National Grid, told BBC News that other sorts of storage would be increasingly important in coming decades and should be incentivised to commercial scale by government.
Jim was a frequent presenter at many industry events including many IDEMA conferences, the Head and Media Technology Review Conference, the 100th Anniversary of Magnetic Recording and Information Storage at Santa Clara University (SCU) as well as other events put on by the Institute of Information Storage Technology at SCU, and at his own DataStorage Conferences.
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EMC, which owns a majority stake in VMware, installed Microsoft veteran Maritz as chief executive, and also hired Pat Gelsinger, formerly of Intel, as the head of the value-added software (like security and database analysis) that EMC puts atop its core storage business.
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