The severe form of the disease, dengue haemorrhagic fever, involves a high temperature, head and muscle aches, internal bleeding and, at worst, circulatory failure.

ECONOMIST: Dengue fever, a man-made disease

Staying in what experts call the "forward head posture" can lead to muscle strain, disc herniations and pinched nerves.

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The assessment is based on an analysis of where the animal's spine would have entered the skull and the position of muscle attachments on its head.

BBC: NEWS | Science/Nature | Scientists unearth early skeleton

As if these advantages weren't enough, there is also the matter of marketing muscle: few companies anywhere in the world have gone head-to-head with a Matsushita (better known by its brand names, Panasonic and National) or a Sony and lived to tell the tale.

CNN: ASIANOW - TIME Asia | Phone Wars: Episode 3G

Anyway, I dig the makeover in general, but I wonder if Erika will be like the "America's Next Top Model" contestant who gets her head shaved one day and is voted out the next (after some sort of crazy doomed photo shoot for a muscle-relaxing shampoo or something).

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