He would set an example that just wouldn't allow this environment to develop.

BBC: England 'needed Johnson example'

He wants his right honourable friends to set an example to all public servants and settle for a more modest 1.9%, paid in two stages.

ECONOMIST: Public-sector pay disputes

"Running on clean fuels would set an example to normal cars on the road, " he said.

BBC: Branson hints at F1 involvement

It set an awful example for the impressionable kids who saw it close-up, he said.

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For example, based on his past experience as a senior executive at Seiko Instruments, he set up an outsourced sales team.

FORBES: Extreme Outsourcing

Two factors made this approach work at Goldman: partners saw their money in the capital account grow at an incredible rate under Mr Weinberg's leadership, and, perhaps as important, he set a selfless example.

ECONOMIST: John Weinberg