He likes school, art, books, hobbies, video games, and a variety of unrelated sports.

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"He likes digestible ideas, in the form of art that can appeal to a mass audience--just like advertising, " observes Manhattan dealer Robert Goff, who has sold Saatchi the work of Iraqi-born artist Ahmed Alsoudani, 35.

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He argues that Sir Nicholas and the art establishment give money only to the likes of Damien Hirst and similar, trendy installation artists.

ECONOMIST: Art

"My wife is not a material person, but with art, if she likes something, she really likes it, " he says, grinning.

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