Elden said he is not swimming in cash as a result of his baby celebrity status.

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The first US soldier to survive losing four limbs in Iraq has said he is looking forward to swimming and driving after having a double arm transplant.

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In addition to his football work, he is also chairman of British Swimming and interim chairman of the Rugby Football League.

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While swimming at altitude, he cautioned, the key is finding the right speed.

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What makes swimming sensation Michael Phelps a marketer's dream is that he encompasses it all.

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He is the third ambassador to be named and joins cycling great Sir Chris Hoy and swimming legend Rebecca Adlington.

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"Our unique selling point as far as we know at the moment is that we plan to put an indoor swimming pool on to the site, " he said.

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Spitz won seven golds, four individual, at Munich in 1972 and while Phelps could not match that feat, he is likely to take his tally here to eight medals after Saturday's medley relay final without swimming a stroke.

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He is a keen hockey player, at one time a member of the national team, and also enjoys swimming.

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In their best seller Freakonomics, he and co-author Stephen Dubner note that a child is 100 times more likely to die in a swimming accident than a gun accident.

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Archie was Heather's first swimming coach at her local pool in Tavistock, and the Olympian said that even though he is no longer her full time coach, his influence remains as strong as ever.

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