Now this an ETF grandpa will love as it is chocked full of stocks he already knows and loves such as General Electric (NYSE: GE) and Exxon Mobil (NYSE: XOM).

FORBES: Grandpa's ETF Portfolio

Phoenix has made his love of kitsch into something of a full-time career he is author and editor of coffee-table books on mid-century American art, fashion, transportation and architecture.

NPR: A 'Histo-Tainment' Take on the L.A. County Fair

In full it is "he whom the cows love so much they call for him when they are in times of distress".

BBC: Quiz of the week's news