Even as Chuang looks to boost Southeast Asian consumption, he has smartly found a way for his small company to play in the much bigger global world of chocolate.
FORBES: Magazine Article
Although Chuang continues to promote Goya chocolate bars in the country, he vows not to fight head-on with me-too products but to concoct new treats.
If Lee winds up in Tokyo he would most likely be given a title more elaborate than that of the current director, Chuang Ming-yao.
CNN: ASIANOW - Asiaweek | Intelligence | Lee Emerges Standing Tall
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