In short, he is investing in the people in his life that he cares about most.
Kai is a member of CARD and so he cares about dioxane in Ann Arbor.
There is no grand romantic gesture that shows how much he cares for her.
He cares about design and he cares about the people who use his products.
He cares about it almost as much as he cares about his wife and children.
He cares very much about treating his problems, despite the lack of much formal education.
The more he succeeds the harder it will be to persuade Palestinians that he cares about them.
As if they think, 'He cares enough to be jealous', and that is what is particularly worrying.
And he cares about justice, and he cares about making sure that everybody gets a shot in life.
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Argenbright says he cares more about rebuilding his reputation than making a fortune.
Mark Zuckerberg wants Facebook users to know that he cares about their privacy.
He cares a great deal, and he has one of the most endearing and well-engineered startups in the nation.
"I don't think he cares, " Scalia biographer Joan Biskupic told CNN in 2009.
Indifferent about amassing wealth, he cares more for experiencing life to the fullest.
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As if to show that he cares, Malaysia's prime minister, Mahathir Mohamed, now has two finance ministers each backing contradictory policies.
He cares about the club as much as a fan - because, as a boy that is exactly what he was.
He knows running, he knows shoes, and he cares a lot about that research lab, since he founded it in 1980.
All he cares about is his bid for re-election, and whether this latest stunt helps improve the turnout of Latino voters.
His writing sends a certain message: He's a fast writer, but he cares about legibility at the same time, he says.
But as a former lead designer, he cares about the product and wants to see that implementation happen in a way that works.
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Geoffrey Hoon, the defence secretary, has said that he cares less about the nationality of the winner than where the work is done.
Jerry fights and fights, telling Rod that his attitude is hurting him and that people think the only thing he cares about is money.
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It also shows his sponsors that he cares about family life and that goes a long way to repairing marketability with million dollar sponsors.
Rearden is more explicit when his brother Phillip asks him if he cares at all about the needy that Phillips charity allegedly tries to assist.
Romney can choose whom he cares about, but he can't be allowed to choose his own facts and distort reality in service of divisive politics.
Bottom line she shares his DNA, and they have shared christmas and birthdays, and it appears he cares deeply about what path she is on.
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Marchionne also demonstrated that he cares little for the traditional discretion that keeps most global auto executives from saying potentially controversial or even off-kilter things.
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What he cares about is what should've happened, what could've happened.
It also seems to be the one he cares least about.
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