If a product was disappointing in the moment, he called it what it was.
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Murray was leading 6-4 2-0 in 45 minutes when he called it a day.
But he called it a 'pocket tee' and made it an item of desire.
He called it The Game of Work, now we wrap it in some software and call it gamification.
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Jobs' philosophy on death was that it may ultimately be a good thing: "Nature's change agent, " he called it.
He called it the deadliest crash in the history of the Washington Metropolitan Area Transit Authority, known as Metro.
He called it frustrating that U.S. government solutions "seem to be within our control" but still out of reach.
He called it ZuckNet, and it was basically a primitive version of AOL Instant Messenger, which came out the following year.
On taxes, the President outlined this accelerated negotiation process to come up with some sensible common ground, as he called it.
To Sean Trende, the senior elections analyst at RealClearPolitics, the concept doesn't violate democratic principles, but he called it a bad idea.
He called it "nonsense" to suggest he was motivated by campaign contributions.
That includes Michaluk, who said he was given his first BlackBerry phone -- he called it "old blue" -- from an employer several years ago.
He called it a new opportunity to establish confidence in policing.
His sideburns had been trimmed in preparation for the presentation of his idea for a private loan-backing firm, a Russian Fannie Mae, as he called it.
Firstly, he hinted that he was considering a second album of collaborations - or a Reload 2, as he called it - especially involving American bands.
He called it regrettable, apologized for the gunmen's attack and said it would probably affect the image of Acapulco, which derives much of its revenue from tourism.
Russell said backstage that he was thrilled to go the Oscars, or as he called it, the "World Series, " but he also has no illusions about winning there.
And he expressed confidence that this would be the year that health care reform -- "that great unfinished business of our society, " he called it -- would finally pass.
Senator Jackson recognized that this right was, as he called it, the "touchstone of human rights" because it assures that as a last resort individuals may flee their native land.
In his 1759 book the "Theory of the Moral Sentiments, " philosopher Adam Smith argued that empathy (he called it sympathy) was motivated by the capacity to imagine being another person.
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All of these and more has prompted Fed Reserve Chairman Ben Bernanke to vow that he would take some kind of decisive action, as he called it, to protect the economy from recession.
"Internet payola, " he called it. (Verizon and Google denied they were making such a deal.) "Blocking is the same thing as censorship, " says Wu, a Harvard law grad who studied under open- Internet evangelist Lawrence Lessig.
In a statement, he called it "'particularly regrettable" that Pakistan did not heed pleas to take a humanitarian view of the prisoner's case and allow him to return after he had served 20 years in prison.
He called it the Underground Connection.
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