Snoop Dogg says he only crafts deals with brand he believes in.
He hires Brand and, using that strategy, together they cobble together a team that managed a record-breaking 20-game winning streak.
Ross was suspended for 12 weeks without pay in 2008 after he and Brand left obscene messages on actor Andrew Sachs' answerphone which were broadcast on Brand's Radio 2 show.
He already has a Jolly Roger brand, which he savors, and he may not believe that the opprobrium of British regulators can possibly threaten that brand.
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He sees the expansion into food services as a new model for the brand he has become.
Jobs may be gone, but he made a lasting contribution to the company in the power of the brand he built.
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He delights in marketing the team, a powerhouse brand that he snapped up during a dormant period, to his fellow New Englanders.
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Mercola knows how to diversify his product line, too: he even has his own brand of cookware, which he claims will help you avoid the nasty toxins that are getting into your food during cooking.
He has been shocking watch collectors--to their delight--since he introduced his brand seven years ago.
He brought a brand of basketball to the Garden that electrified an entire city.
In his home country, he is a brand-name in himself, and one of the best.
However, he was also brand-centered in a way that only someone somewhat detached from technology could be.
He expanded his reach in December when he became a brand ambassador for Lisbon-based mobile marketing start-up Mobitto.
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She said he showed up at her Seattle-area store and gushed about how much he loved her brand.
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But is it a brand he really wants to claim as his own?
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Adapting quickly to Vuitton's more subdued style, he tripled the brand's offering by adding fashion to the traditional leather goods.
He insists that once the economy improves, he'll brand numerous sections of Nationals Park with sponsorships, including a corporate naming-rights deal.
The former lead singer of Van Halen brandishes a blue bottle of Cabo Wabo, the brand he manufactures, and takes a theatrical swig.
Also, diesel was considered an alternative fuel and he wanted his brand to be thought of as an alternative to the clothing trends of the time.
"He brought a brand new approach to branding and marketing, " said Esther Muller, an Elliman broker who runs an industry continuing-education seminar series for about 500 brokers a year.
McArthur spoke with FORBES on Tuesday afternoon as he made his way to downtown Miami, where he and the brand new Spice squad helped feed the homeless for Thanksgiving.
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He divided the brand into age segments and made sure that almost every line had a story attached to it to encourage girls to buy more accessories and play sets.
However, British sports business expert Simon Chadwick argues that these figures do not show the whole picture -- and he insists that brand value is more complex than mere numbers can portray.
He fits the brand brilliantly.
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"Our coach, Shane Warne is focused on getting a balanced team, he is not interested in brand names or superstars, " he said.
While he knows that the recipe for brand success includes having a simple idea and executing it with discipline and laser focus, he and his team also know that another rule for brand success is to look hard, very hard, at what the competition is doing before establishing a differentiating idea on which to stake a claim.
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Whenever the customer looks at the pen, he's reminded of the brand, of some hotel he stayed at or some software he uses.
He sees manufacturing as essential to his brand, but the skilled workers he needs are getting hard to find.
He has developed the best personal brand I have ever seen and as a result he gets tons of business.
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