He also read a handwritten note from Jackson that his mother framed and has hanging on her wall.

NPR: Jackson's Private Life On Display In Civil Trial

He also read out a message from Staunton, in which the actress said she was "totally indebted to the wonderful Jonathan Kent for his superb direction".

BBC: Imelda Staunton wins theatre award for Sweeney Todd

He also accidentally (read: deliberately) tipped a tray of drinks over Fernandes during the flight.

CNN: Richard Branson does drag after losing bet

He will also read from the "I Have a Dream" speech of civil rights activist Martin Luther King during the orchestra's performance of Alexander Miller's Let Freedom Ring.

BBC: Clinton takes symphony role

He also gets a lot of sales form word of mouth, referrals and from people who read about his company somewhere else online or in a magazine.

FORBES: Magazine Article

He also knows more than a thing or two about the platforms on which some of the most read content in the world is created.

FORBES: Innovation in Creation

For example, I also read a note yesterday from Yahoo analyst Justin Post of Bank of America Merrill Lynch where he looked at the same comScore data as Swisher and came to very different conclusions.

FORBES: Lies, Damn Lies, And Yahoo Growth Statistics