The Looxcie HD video cam will be available in several configurations - including the Looxcie HD Explore, which features versatile mounting options for ball caps, helmets or bikes, making it easy to record and stream hands-free right out of the box.

ENGADGET: Looxcie HD brings 1080p and WiFi streaming to a helmet near you

The first wearable cam that offers direct-to-Facebook live streaming, Looxcie HD lets users create their own personal broadcasting network, with the ability to start either a public broadcast for anyone to watch or a private stream for only invited friends.

ENGADGET: Looxcie HD brings 1080p and WiFi streaming to a helmet near you

The plan is to allow product lines like HD camcorders and displays cross-pollinate with the cameras, eventually producing more models like the NV24HD pocket cam and HMX20 camcorder -- and hopefully for cheaper prices, since Sammy will be able to better manage suppliers and the retail channel.

ENGADGET: Samsung to integrate camera division with other units, make two hearts beat as one

Still, the 2.7-inch Clear Photo LCD plus-powered touchscreen display, HDMI output, and relatively compact size (26% smaller than the HC1) may actually help this cam live up to Sony's hype and become the first consumer-oriented HD model to the gain a foothold in the coveted soccer mom demographic upon its April debut.

ENGADGET: Sony HDR-HC3 cam is real, promises to bring HD recording "mainstream"