We have the same taste in music, so that's a start.

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But as many of us have experienced, tomatoes in winter never quite taste the same as those in summer.

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For example, you might choose to log in to an entertainment website with your Facebook identity and share the information you have previously posted about your taste in music, books, or members of the opposite (or same) sex.

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The company insists that after careful taste testing, no one will be able to tell the difference and it will taste exactly the same, but given some of the super tasters I have met through my work in the wine and spirits world, I find it virtually impossible that such a change in alcohol content can go unnoticed, especially with no additives to compensate.

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