You may have no intention of selling paper cups, but because the name is so descriptive, chances are it will soar to the top of a Google search stack.

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You may have no intention of selling paper cups, but because the name is so descriptive, chances are it will soar to the top of a Google (nasdaq: GOOG - news - people ) search stack.

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The mind is great because it tells us our name, where we have to be and gets us home at the end of the day.

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For example, schools to the west of London regard the area as Middlesex and want to use that as the geographical part of their name, but have been told they cannot because it no longer exists as a local authority area.

BBC: News | Education | School net names wrangle

Chanos was quick to warn that GameStop is not the only company fighting a losing battle, but said he decided to discuss it because a lot of value investors have been involved in the name.

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