The strategy there is much like the one for Paxil: A newer formulation of Augmentin seems to have some advantages over the old standby but is much more expensive than the generic.

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Organic foods have no proven nutritional advantages over conventionally farmed products, but because they are more labor-intensive to farm and the yields are low, they are far more expensive and because consumer demand for fresh fruits and vegetables is elastic, higher prices mean people buy less of them.

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Rugged devices still have some advantages over consumer ones: swivel-around keyboards, larger screens, more enterprise apps, even a bigger selection of add-ons (vehicle mount, anyone?).

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From an economic standpoint, that obviously has some advantages over more expensive materials such as superconductors or diamonds, which have been used in other quantum computation applications.

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