In general, are there techniques to broaden their appeal that you have been brainstorming and working on as a team or as individuals?

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Indeed, some of the best ideas have emerged from weeklong brainstorming events involving ten or so workers from different job categories.

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When she settles on a memory or a theme, she does some research to flesh it out and then starts brainstorming ingredients that have a visual, cultural or symbolic significance.

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Brainstorming is said to have been popularised as a management technique in the early 1940s by Alex Osborn, an American advertising executive.

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The results of brainstorming, however, have frequently been deemed inadequate.

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Many executives and politicians with whom I have worked over the years had previously spent hours and hours brainstorming dozens, even hundreds, of complex, hypothetical questions.

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Mr. Massoni estimates they have about 8, 000 pieces that can be used as a starting point for brainstorming future work.

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Since I happen to have some experience throwing these things together, I sat down last night for a brainstorming session, armed with nothing more than a pen, a notebook, a bottle of gin, and a lime wedge.

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