Nevertheless, several executives have made a mint even though their firms' track records have been lousy.

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Richard Chai made use of color blocking as one of his themes, mixing a printed sky blue top with mint pants that have a bit of sheen to them, and layering a bright orange skirt over cream pants paired with a taupe sheer top.

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Add to the mix Thai chilies, for heat (if you can't find Thai chilies, the more ubiquitous red chili sauce found in Asian markets makes a fine substitute), and a moderate amount of sugar, for balance, and you have a zippy vinaigrette that dresses a beautiful salad of shallots, mint, cilantro, scallions and toasted rice.

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Yet Mint does uniquely have a tool to help US and Canadian users plan their vacation budgets.

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Unlike PageOnce, Mint doesn't currently have mileage tracking as a service, though that functionality will be added soon.

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But you don't have to win the planet's arguably most prestigious race to make a mint.

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They decided to cut a stage, too, in which players would have driven Gatsby's yellow-colored Rolls-Royce after a steamy afternoon drinking mint juleps at the Plaza Hotel on Fifth Avenue.

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"We have a whole different set of exit criteria, " says Mr. McClure, whose biggest exit to date is Mint.com, the financial website that Intuit Inc.

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