Second, the technology requirements to manage Big Data have moved from the domain of a few distinct markets, to increasing demand and unique requirements across a range of sectors.

FORBES: The Big Cost Of Big Data

So that will place a big demand on the hospital and the community in terms of the time they have to take off work.

BBC: Icy conditions cause people to fall 'in big numbers'

The blurring of this distinction in Iraq, where tales of gung-ho private military companies have multiplied along with a surge in demand for their services, has prompted the big British firms to find a way of distinguishing themselves from the rabble.

ECONOMIST: Private military companies