Hasbro (nyse: HAS - news - people ) now has the U.S. rights.
FORBES: That 1980s puzzle fad is back. No batteries required.
Hasbro sent a couple of these new Gear Up N-Strikes to the Forbes office.
At Hasbro, employee engagement goes far beyond the four walls of the workplace.
FORBES: Kids' Stuff: Hasbro Engages Its Youngest Customers for Good
Hasbro is urging parents to return about a million toy ovens sold in the last year.
Hasbro's offering to pay for shipping along with a voucher good on other Hasbro products.
Hasbro ( HAS - news - people ), the maker of Transformer toys.
These kids are an inspiration to their communities, but also an inspiration internally at Hasbro.
FORBES: Kids' Stuff: Hasbro Engages Its Youngest Customers for Good
Despite Blythe's surge in popularity, Hasbro produces just 2, 000 a year, sold mostly in boutiques.
Hasbro-owned Wizards of the Coast made some smart decisions when they decided to republish this game.
On Nov. 2, 2009 I recommended toymaker Hasbro (HAS, 47), maker of G.
Mattel competes with Hasbro and Jakks Pacific to sell their toys into retailers like Wal-Mart and Target.
FORBES: Mattel's Storied Brands Show Age In Q1. It's Barbie's Siblings Who Shine
Mattel stock climbed 32% in 2012 versus 12% for Hasbro and a 10% decline for Jakks Pacific.
FORBES: Life After Barbie: Why Mattel Isn't Scared Of iPads And Video Games
In February, Hasbro offered to add a plastic grate to keep young fingers out of the oven.
But Hasbro has taken over the Super Soakers line and merged it with their venerable Nerf brand.
That gives Hasbro the chance to develop games and toys based on Farmville and its sister games.
Beyond the eyes, Furby looks largely similar to earlier units, if "slightly larger, " according to Hasbro's measurements.
ENGADGET: Furby gets a reboot for 2012, we go hands-on (video)
She also asked Hasbro offer the product in different "non-gender-specific" colors that appeal to boys and girls.
No wonder, given that Hasbro's boss is a dedicated philanthropist and had his task thrust upon him.
Hasbro will introduce two games in the fall of 2013 based on the incredibly popular TETRIS game.
ENGADGET: Hasbro lands deal for real-world Tetris games, brings us our L blocks this August
Mattel is trading at 16 times trailing earnings, cheaper than rivals Hasbro and Marvel, both at 19 times.
"He had this idea that everything is more than meets the eye, " says Brian Goldner, Hasbro's chief executive.
In August 2007, Hasbro sold the digital rights to Scrabble and other games to the Redwood City, Calif.
The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010.
That's a major reason why Hasbro was largely unaffected by the toy industry's lead paint crisis in 2007.
The majority of analysts think investors should stand pat on Hasbro, with five of 10 analysts rating it hold.
Hasbro's brands include Playskool, Tonka and Super Soaker as well as board game mainstays Milton Bradley and Parker Brothers.
Pawtucket, Rhode Island-based Hasbro believes that these kids are making a real impact.
FORBES: Kids' Stuff: Hasbro Engages Its Youngest Customers for Good
The majority of analysts think investors should stand pat on Hasbro, with seven of 10 analysts rating it hold.
Other competitors in the consumer cyclical sector include: Hasbro (HAS), Kid Brands (KID), and LeapFrog Enterprises, Inc. (LF).
Hasbro stock dropped a bit in premarket trading Monday after it just beat lowered expectations for its fourth quarter.
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