And Skype itself has told users to stay tuned for updates about the service through its Twitter account.

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Good advertising has always told stories about brands, but now the business model itself is becoming the brand story.

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Yet in contrast to the onerous regulatory burdens on industry drug reps, AHRQ has conveniently excused itself from reporting which doctors it contacts or what they are being told, citing as its rationale a privacy law that Congress intended to protect patients (but not doctors).

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"Halliburton itself has lost close to three dozen workers over there in Iraq, " Matalin told NBC's Today show.

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