One area Apple's own software still has an edge is its integration of Flyover which offers interactive photo-realistic views of selected cities using 3D-rendered graphics within its maps app.

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Apple has upgraded its retail stores, essentially replacing paper signs with interactive iPads.

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Perfect World was one of the first movers in the Chinese online gaming market, but has since ceded market share to its competitors like NetEase and Giant Interactive.

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Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia.

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The Shazam App has already updated its UI for iPhone and iPod touch, and will include the new interactive mapping feature with this upcoming release.

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Lego has launched an interactive terminal called the Digital Box, which takes inputs from the Lego packages to reveal its contents in a 3D format.

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Although "interactive" has many meanings, an adult visitor may come away thinking that "active" is its main ingredient.

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While it has a stable of strong brands, such as the Madden football franchise, it has had a difficult time turning its big-budget games into fresh blockbusters, and a bid for rival Take Two Interactive was rebuffed last year.

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