Crest has deep pockets as it has demonstrated its determination to pursue its case.
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Skoll has deep pockets, though, and is passionate about using media to influence change.
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It is still the product spec leader in smartphones and tablets but competition has deep pockets and is getting better at the game of quality and timely new products.
To its credit, Singapore's government investment agency has deep pockets and experience of telecoms and technology, which along with transport and financial services is one of its main areas of expansion.
If a company has deep pockets (meaning it's flush with cash), or it has the financial ability to take on more debt, it may seek out viable acquisition candidates as a means of growth.
Crest is repeatedly demonstrating that it has taken a deep pockets approach to this situation.
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Google certainly has pockets deep enough to trick out self-driving cars with any kind of pricey gear, but researchers at the University of Oxford have begun testing a solution that aims to keep things affordable.
But bringing in a developer with a deep pockets has reassured the market.
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The judiciary has allowed the "deep- pockets" theory to prevail: Companies with only the most distant, tangential connection to a case have been hit with huge liability judgments.
Zaid Jilani has a long piece up on the deep pockets influencing education reform.
He has a bit of breathing space: his proprietors have deep pockets, and are committed to promoting black culture.
But as women's soccer has gained popularity, the FA recently decided to reorganize the sport and it demoted the Donny Belles to a second division in favor of those deep pockets from Manchester City whose women's team has never played in the top division and isn't very good.
To enable its receivables to grow, and to compete in an industry where consolidation has created huge players, it made sense to tie itself to a bank with deep pockets.
Moffett has told us in no uncertain terms that he intends to bring in a partner with very deep pockets to help develop the Ultra Deep play.
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The country has been gripped as the rich and powerful from Bollywood and some of India's biggest companies dug deep into their pockets to bid for 78 players.
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