Among their 61 other holdings are assorted moneylosers, has-beens, polluters, jilted merger candidates and corporations with troubled factories.

FORBES: When Ugly Stocks Give Pretty Returns

They star ex-models, ex-sports stars, would-be Marilyns, future Presidents (and First Ladies), dead rock stars, and has-beens of all types.

NEWYORKER: A Psychotronic Childhood

So is the record of this two-and-a-half-year-old Manhattan shop run by veterans McGarry, 62, and Bowen, 55--both written off as has-beens.

FORBES: Magazine Article

Drained of talent, Coke is run by has-beens and relatively recent hires.

FORBES: Gone flat

Of greater concern beyond the current contest is the lesson the current whack-a-mole nomination process has delivered for future political wannabes and former-elected has-beens hoping for their own 15 minutes of fame.

FORBES: GOP Primaries: The Most Ridiculous Reality Show Of Our Times

Drained of talent like Charles Frenette, a highly regarded head of European operations who quit in August, and Jack L. Stahl, a well-liked company veteran who served as president and second-in-command and was stripped of his authority last March, Coke is run by has-beens and relatively recent hires.

FORBES: Gone Flat