All this could be interpreted as just a glossy way of rehashing a construct that has already existed within marketing and design for years -- the market research questionnaire.

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And it has existed already in other -- through other means, through other communications.

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But with Siri, which Apple acquired only a little over a year ago and quickly integrated into its mobile operating system iOS, Apple has done what it has done many times before: By nailing the user experience, Apple once has again taken a technology that already existed and made it feel so natural that you wonder how you ever did things any other way.

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