That is really in the tradition of Harry Gordon Selfridge who opened the store on March 15, 1909.
FORBES: Selfridges: A Shopper's Paradise With A Colorful Founder
Harry Gordon Selfridge was a showman, who brought many shoppers to his store.
The Silence Room is a reincarnation of a similar space installed by founder Harry Gordon Selfridge in 1909, who intended his quiet space on the fourth floor to be an area where men could wait for their wives while they shopped.
BBC: Silence is golden at Selfridges
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