When Harley-Davidson beefs up its engines, its loyal customers waste no time hopping on.
For instance, Harley-Davidson employs about half of its own workforce assembling motorcycles in York.
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The new entry-level Harley-Davidson Sportster 883L could broaden the brand's appeal because of its price.
After his discharge, he bought a Harley-Davidson motorcycle with a sidecar and drove to Mexico City.
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Who would prefer a cumbersome Harley-Davidson motorbike to a slim, racy Japanese model, a Yamaha perhaps?
We believe there is significant opportunity for Harley-Davidson to increase its sales in foreign markets.
To give some perspective, after the U.S. and Europe, the largest market for Harley-Davidson is Japan.
The struggles of the consumer were apparent Friday in an earnings warning from motorcycle maker Harley-Davidson.
Car parts, machine tools and Harley-Davidson motorcycles are only a few of its products.
Garmin also has deals to sell other navigation devices at BMW, DaimlerChrysler, Harley-Davidson and Segway dealerships.
Since 1997 Harley-Davidson has been steeped in an internal makeover that has little to do with marketing.
Kerry rode on stage on a Harley- Davidson motorbike while wearing blue jeans and a leather jacket.
Lower intelligence was suggested by likes for "Clark Griswold, " "Harley-Davidson" and "Bret Michaels, " according to the study.
Last week, O'Leary pitched Harley-Davidson on licensing his spinner-wheel patent--he used Zoom to locate the company's chief counsel.
Harley-Davidson ( HOG - news - people ) (17, HOG) shares are suffering from recessionitis.
Though it isn't publicized, Harley-Davidson has put its supply chain through a thorough overhaul over the past four years.
The lack of domestic demand has forced Harley-Davidson to think outside the box or borders to be more accurate.
There are also restored Vespas and Harley-Davidson motorcycles, as well as vintage bicycles.
Harley has a time-intensive method of keeping up with what customers want: Half of its 8, 000 employees ride a Harley-Davidson.
Harley-Davidson has already said they expect shipments to be down 24% to 30% from the first quarter a year ago.
Still, Victory remains miles behind Harley-Davidson, which sells 233, 000 bikes a year to some of the most brand-loyal customers on Earth.
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He owns an aeroplane, a 130ft yacht (complete with marble fireplace) and three Harley-Davidson motorcycles, which he likes to ride helmetless.
Stacey Schiesl, director of the Harley-Davidson museum, says designers use the company's collection of historic bikes as inspiration for new products.
Harley-Davidson ( HOG - news - people ) for its motorcycles, but all have lending arms at present.
Holdings spread across the funds include Halliburton, Burlington Northern Santa Fe, Caterpillar, Kellogg Company, and Harley-Davidson, according to the latest annual report.
Harley-Davidson now provides online and in-dealership consultation and tools to help buyers order the bike of their dreams directly from the factory.
These upcoming models have been in the pipeline since 2009-10 and could help Harley-Davidson maintain or even extend its market share.
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Harley-Davidson Inc shares are currently trading off about 3.3% on the day.
"UFC has a deep, passionate fan base, " says Mark-Hans Richer, chief marketing officer for Harley-Davidson, which along with Bud Light is a corporate sponsor.
Now a new owner with deep pockets and a proven track record is trying again, promising to take on Harley-Davidson in the lucrative motorcycling-as-a-lifestyle market.
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