What at first seemed like a hare-brained scheme turns out to be a brilliant new product idea.

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He also said building a Boris Island hub airport would be "stupid, hare-brained".

BBC: Ryanair boss calls Boris Island 'hare-brained'

The next step, Borgiani says, will involve getting appliances connected to the Internet--not for the hare-brained idea of serving up Web pages, but for controlling a manufacturer's service cost.

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This is a truly hare-brained idea.

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