"Anything that we can do that's not dependent on hardware like infrared, we'll definitely bring to all the flagship devices, " he said.

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The virtual servers leverage the computing power of the entire infrastructure without necessarily being dependent on any given hardware.

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Away from Istanbul where clones and tech startups dominate, Ali found encouragement to pursue the idea many dismiss as hardware heavy and, thereby, capital dependent.

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And the move to installing fiber and manufacturing its own hardware mean that the company is diversifying its business model to include more direct payments from users and not be wholly dependent on advertising revenues to fund all of this infrastructure.

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