More than 1, 500 names have been added to the wait list to purchase the Bia watch and the women are hard at work building the first ten prototypes with hopes of a Q1 2013 launch.

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Unfortunately, there are no easy methods for accurately predicting the fixed rate (currently 0%), so its hard to say whether you should buy now or wait until November in hopes that the fixed rate will increase.

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But the owners did make a concession in their latest proposal by their willingness to wait 2 more seasons before imposing the hard cap as opposed to previous proposals where they wanted the hard cap to kick in right away.

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"It's hard to know when to try and defuse a situation and when to wait and hope it passes, " says Rudnay.

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He can only wait for the next moment to come, and hope as hard as he can.

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The fundamental problem is that it is hard for management to realize that their competitive advantages of today are unlikely to last, and if they wait to build the next generation advantage until the warning signs are loud and clear, they have little hope of recovering their former glory.

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