There will be much negotiation to be done to stop the roof caving in on West Ham's plans but it would be hard to find more enthusiastic bidders as the process continues until a final shortlist is drawn up in March or April of 2011.
Accor found that its luxury hotel brand, Sofitel, was hit hard by the recession, but its more down-to-earth chains (such as Ibis and Red Roof Inns, which rely heavily on domestic car-bound travellers) counterbalanced that effect.