It's hard to predict exactly how bright Pan-STARRS will be, but you should be able to see it without binoculars or telescopes, said Don Yeomans of NASA's Near-Earth Object Program.
He has a well-honed sense of presentation and play--a popular dessert is a "planet" with a raspberry core, grapefruit-cream surface, and hard-sugar atmosphere (his blueberry satellites didn't pan out).