"People are so desperate for these things that they are willing to wear everyday household buckets, " says Mr. Sanders, adding that official Daft Punk merchandise is hard to find.

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In addition, management has worked hard to develop private label fashion merchandise that will appeal to a more value-oriented customer.

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Amazon is an on-line retailer selling hard copy and soft copy content such as e-books, movies, CDs and all kinds of merchandise.

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Thanks to creative destruction, productivity has taken off in ways hard to measure but clear to anyone who surfs the Web for news or browses the global markets for merchandise from places that two generations ago were barely on the map.

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