But free-to-play, virtual goods-based games have been associated with casual, relatively simple social games, so will hard core gamers play them?
The bigger problem is that the majority of the folks this appeals to are already the hard core gamers and pc enthusiasts who build their own rigs as it is.
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Sure, the hard-core gamers have likely seen these trailers since they were out in August.
After the hard-core gamers got their turns, less videogame-savvy editors took a shot, too.
Now, one hardware company thinks hard-core gamers are ready to take their action on the move, too.
The wide availability of broadband has clearly made it easier for the South Korean firms to attract more than just hard-core gamers.
Dunaway, known for her sunny demeanor, had the unenviable task of serving as an apologist for the casual gaming-oriented Wii console to hard-core gamers.
Next year's PlayStation 3 is expected (by most hard-core gamers, though not by Microsoft) to run more than twice as fast as the Xbox 360.
The last Xbox was a powerful piece of kit that appealed mainly to hard-core gamers, but it has lost Microsoft a considerable sum of money.
The Microsoft strategy sounds more like a niche strategy for hard-core gamers, in which case it's investment in a console strategy should be smaller and more targeted.
Sure, the Xbox 360 can be righteous and cool with hard-core gamers, but this is not a sufficiently large user base to recoup the magnitude of investment Microsoft has made in its gaming platform.
Employing a radical new interface and games designed to appeal to hard-core gamers and nontraditional audiences alike, the Revolution can help move Nintendo from its position as the steady third player in the American gaming market, Kaplan says.
But Hollywood's studios now realise they can't pin the future of their precious video sales (today one of their main sources of revenue) on a game console that has failed to ignite widespread interest outside a dedicated circle of hard-core gamers.
According to Gadi Tirosh, a general partner with Jerusalem Venture Partners and a member of the board of directors of Playcast, a cloud gaming pioneer, cloud gaming does not attract the hard-core gamers that rush to buy the latest consoles and console games.
In order to succeed in Asia, and in the global business, Hanson believe game companies will need to embrace the cross-platform model to deliver games for all levels of gamers, from newbies to hard-core users playing more than 22 hours per week.
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