"Boy, have we been doing the happy dance, " Dr Karim, from the University of KwaZulu-Natal in Durban, said.

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So the next time all you marketers out there break into a happy dance because 100 people shared your ad you may want to temper your enthusiasm just a tad as it is not indicative of a consumer who is necessarily engaged with your brand per se.

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The 37-year-old mother of two says she is drawn to the style of music and is happy to travel to do Zumba dance routines with 8, 000 other conventioneers to live music performed by artists like Wyclef Jean and Vanilla Ice.

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And for those of you who wished March of the Penguins had some dance numbers, you should love Happy Feet.

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Hopefully they were left with enough happy memories from three days of music, art and dance to keep them going till next year.

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Even if you know the outcome, it's a real treat to watch these actors embody this touching pair of wanna-be-, oughta-be-, might-be-happy-ever-after lovers as they do the dance once more.

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