However, he is happy with the level of competition for places.

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"I am happy to come away with a medal because the competition was tight and I could have ended up with nothing, " said Callaghan.

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Then you can focus your energy on the core client group, and keep these folks so happy that they will never leave you for the competition.

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For all the competition, there is strong enough demand to keep the industry happy.

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Firms like Bertelsmann , which was happy to enter the U.S. media market by acquiring Random House , apparently are less happy at the prospect of facing aggressive, U.S.-style competition on their home turf.

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With Hodgson cramming the midfield it was no surprise that Fulham seemed happy to sit back and soak up the pressure from a side entering this competition on the back of their best ever season in the Russian Premier League where they finished fourth.

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Health Minister Earl Howe told peers the government was happy to remove passages from the Health and Social Care Bill that would have forced the Competition Commission to conduct reviews of the development of competition in the health service.

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