As mentioned earlier, the challenge with handwashing is convincing people to make it a habit.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Is it feasible for businesses to promote social progress as strongly as, say, Unilever promotes handwashing?
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
It began in 2008 under the auspices of a public-private partnership for handwashing (PPPHW).
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
This event is one of thousands that will occur as part of Global Handwashing Day (GHD).
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
The fascinating thing about Global Handwashing Day is the degree to which the private sector is involved.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Global Handwashing Day is an important effort in promoting that simple behavior change.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
The company's website says the product provides "continuous effectiveness" when applied every two to four hours along with handwashing.
Before answering these questions, we should pause to consider why consumer goods companies have had such a sustained interest in handwashing.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
There is thus an economic incentive for being involved in handwashing advocacy.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Further, across a global review of 11 countries, the average rate of handwashing after using the toilet is only 17 percent.
FORBES: Influencing Behavior: What Will It Take to Save 600,000 Lives a Year?
Celebrated annually on October 15, GHD intends to educate the world about the importance of handwashing and encourage people to make it a habit.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Companies know there will be little scientific evidence against handwashing, and more importantly, they are confident that the press they attract will be largely positive.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Remember the emphasis on process, on routine, water, handwashing, and hygiene?
FORBES: Influencing Behavior: What Will It Take to Save 600,000 Lives a Year?
Studies have found handwashing to cut risk of diseases like diarrhea and pneumonia by half, which otherwise kill a combined two million children a year.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Handwashing and hand sanitizers, along with using disinfectant on surfaces that a sick person may have come in contact with are the best methods to prevent spread.
FORBES: Norovirus: The Bug That Is Presently Making So Many Of Us Sick
Last year, 200 million people and 700, 000 schools are estimated to have participated in handwashing events around the world, in countries as diverse as Kenya, Japan, and Tajikistan.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Global Handwashing Day: UnileverCan you remember toilet training your two-year-old?
FORBES: Influencing Behavior: What Will It Take to Save 600,000 Lives a Year?
Research demonstrates that handwashing with soap reduces the risk of diarrhea by 45 percent, pneumonia by 23 percent, and improves levels of school absenteeism by approximately 20 to 50 percent.
FORBES: Influencing Behavior: What Will It Take to Save 600,000 Lives a Year?
There is also very little controversial about handwashing.
FORBES: Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Well over 100 years later, Lifebuoy still saves lives by making handwashing with soap a reality for millions of people reaching over 55 countries including eight out of the 10 countries with the worst childhood mortality related to diarrhea disease.
FORBES: Influencing Behavior: What Will It Take to Save 600,000 Lives a Year?
应用推荐