Like everyone else in the Android handset game, Sony needs something to counter the Samsung steamroller, and it could be found in Xperia.

FORBES: A Mature Android Smartphone - The Sony Xperia Z Review

Okay, so maybe it hasn't called it quits in the handset game just yet, but this ongoing battle with Qualcomm is beyond ridiculous.

ENGADGET: Nokia fires off another patent suit in Qualcomm's direction

During his tenure, Cole Brodman railed against the subsidized handset game, helped drive the adoption of smartphones and -- sadly -- crushed our dreams for the potential of a Magenta-branded iPhone.

ENGADGET: T-Mobile USA's chief marketing officer, Cole Brodman, calls it quits

And if anything can be learned from the boys in Cupertino: it only takes one handset to change the game.

ENGADGET: Nokia launching only one Maemo device in 2010?

"It's important we only use 10 or 15% of the processor otherwise you won't be able to play a game on the handset, " explained Mr Montieth.

BBC: NEWS | Technology | Mobile audio enters new dimension

The aim and point of the whole game is profit: by which standard we really can say that Apple is the leading phone handset maker, even if it fails by some of the others.

FORBES: Samsung v. Apple: Two Fascinating Numbers