"GAME GOLF not only gives everyone access to crucial data to dramatically improve your golf game and handicap, but it also makes playing more motivating, rewarding, social and fun, " said Graeme McDowell, 2010 US Open Champion and GAME GOLF investor.

ENGADGET: Game Golf system caddies your tee-to-green stats, doesn't pack your clubs (video)

The people on our list of scientists and innovators are playing the fame game with a handicap.

FORBES: Wanna Be Famous? Science Says Get There By Age 30

Distance, it seems, is the handicap golfer's version of happiness, the one part of the game for which they are prepared to pay an ever higher price.

WSJ: Rory McIlroy, Nike Hoping for Long-Term Benefit