In a city where optics usually mean spying into a neighboring apartment, my habit over the last few weeks of keeping a pair of binoculars close at hand has earned me some odd stares (and a bit of accusatory grumbling from Forbes editor Michael Noer).

FORBES: Swarovski Binoculars in the City

The story highlights a series of odd tests like the potential boss holding your hand to bring you into the interview room and then asking you about it.

FORBES: Brand Programming Is The New Marketing And Advertising

It might seem odd for BP to shun the fuel at hand in favor of a long-distance solution.

FORBES: Magazine Article

You should be in alignment with your brand rep on all of this before you submit the application and hand over the thirty-odd-thousand dollar application fee to the franchise organization.

FORBES: What Does It Take To Start A Hotel?

On the other hand, trying to seize the creativity of speech as legitimised in published sources can lead to odd choices.

ECONOMIST: English language