Only slightly less imposing is the pink granite structure that is Seattle Art Museum (1300 First Avenue) and the 48-foot "Hammering Man" that guards its entrance.

CNN: Seattle: What to see

As such, the spots do a good job of hammering out an imaginative place for Heineken Light: not the beer for the man you want to be, but rather the beer for that really exciting guy who you genuinely do not want to be all the time, but sometimes secretly wish you could live as, for a day or two.

FORBES: Ads Help Drinkers See Heineken Light As 'Occasionally Perfect'